Ben K. Tatta is president of Cablevision Media Sales (CMS), the division responsible for local television and online advertising sales across millions of households in the New York DMA. Mr. Tatta oversees media sales strategy, vision, innovation, product and technology, budget and data-driven results. The division comprises three sales groups: local ad sales, News 12 Networks, and the New York Interconnect and a comprehensive portfolio of advanced data analytics services designed to maximize the ROI of TV advertising investments.
Under Mr. Tatta’s leadership, Cablevision has continued to innovate its pioneering approach to data paving the way for an audience-driven approach to television advertising and providing deep insights into audiences in the nation’s most influential viewing market. Before joining Cablevision, he led digital media, advertising, and e-commerce initiatives for several leading media and technology companies including Walt Disney/ABC, USA Networks, Lagardere Media, and IBM.
Mr. Tatta received a B.A in Economics from Villanova University and currently lives in New York City with his wife and two children.