Derek Mattsson is President of placemedia. Formerly he was co-founder and CEO of Utah based Vehix.com. After Vehix.com, vice president at AT&T Media Services he championed and developed the concept of packaging cable television and the Internet for auto dealers, ultimately parlaying that strategic sales into one of the most successful online automotive buying websites in the U.S. This success led Comcast Corp., the world's largest cable television company, to acquire Vehix in 2008. Derek's leadership allowed Vehix to grow from a total investment of $3M into one of the top ten online automotive websites driving significant share of $30+ billion in automotive ad spending. Derek has led the way to numerous industry firsts: interactive video, integrated cross-platform ad offerings for national automotive marketers, and sales collaboration between major media companies, including: Charter Media, Comcast, Scripps Television, Hachette F illipacchi and NBC. He began his career in advertising agency leadership positions on major accounts including McDonald's, Pepsi and Nestle. Later, as regional vice president for AT&T Media Services, he was responsible for advertising sales in a seven state area where his group consistently outperformed cable industry sales growth averages. In 1999, Derek moved to One Media Place as senior vice president where he led online advertising sales and marketing efforts for the company.