Kay M. Madati is Executive Vice President and Chief Digital Officer at BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB) and the leading provider of entertainment for the African-American audience and consumers of Black culture globally. He leads the teams responsible for all aspects of digital, social and mobile strategy and oversees operations, content creation, technology, and product development across the suite of BET Network’s digital platforms.
Madati oversees BET Digital, the interactive arm of BET Networks. BET Digital’s platforms include BET.com, a leading Internet source for entertainment, music, culture, and news; BET Mobile, which provides apps, ringtones, games and video content for wireless devices; CentricTV.com, the online home for CENTRIC; and BET Video On Demand (VOD), one of the largest On Demand services providing African American content.
Prior to joining BET Networks, Mr. Madati was the Head of Entertainment & Media at Facebook, Inc., charged with the growth and monetization of Facebook’s Entertainment & Media business, and ultimately responsible for positioning Facebook as a critical and foundational element of the digital and marketing matrix for all entertainment content publishers and distributors.
Prior to this role, Mr. Madati was the Vice President of Audience Experience at CNN Worldwide, overseeing the development and execution of a successful social media and consumer engagement + experience strategy across all of CNN’s distribution platforms, including television, digital, mobile, the social web and offline events.
Previously, Mr. Madati was the Vice President of Marketing at Community Connect, Inc., a top 50 social networking web publisher with sites like BlackPlanet.com and MiGente.com. He was responsible for the overall branding and marketing of these sites, as well as site programming, public relations, events, and partnerships.
Mr. Madati began his career with BMW of North America, where he held a variety of leadership roles in sales, operations and marketing; working on projects that highlighted innovation and creativity with leveraging technology and media to engage consumers.
Mr. Madati has a Bachelor of Arts Degree from Georgetown University in Washington DC, where he majored in American Studies with a concentration in Philosophy. He is both a Tanzanian and US citizen who has lived in Africa, the United Kingdom, and the United States.
Outside of work, Mr. Madati is a passionate advocate for providing educational opportunities for youth in underserved communities. He is a founding Board Member & Chairman Emeritus of both Brooklyn Excelsior and Atlanta Heights Charter Schools. He is a Board Member of CoachArt, an organization dedicated to improving the quality of life for chronically ill children & their families. He serves on Advisory Board of the W. E. B. Du Bois Institute for African and African American Research at Harvard University. And in February of 2014, President Obama appointed Mr. Madati to the President's Advisory Council on Financial Capability for Young Americans.