Daniel Hong is a partner in Bain & Company’s media and technology practice and co-author of the recent report, Will the Ad Revolution Be Televised?, which identifies the four steps that television networks and distributors must take to more effectively compete with digital platforms for advertising dollars.
Mr. Hong advises media and technology companies and consumer brands on digital strategy and transformations. One of his focus areas is linear and digital video advertising.
As part of his work, he has co-authored a global study on the future of content for the World Economic Forum, Forces Transforming the Content Landscape. In addition, he has worked with a coalition among the IAB, ANA, and 4As to help launch the digital viewable impression that is now industry standard.
His insights on TV and digital advertising trends have been published in the Financial Times and other publications. He was a panelist at last year’s MoffetNathanson Strategist on Strategy Summit providing his perspectives on the future of video advertising.
He earned his MBA from Harvard Business School and graduated with a B.A. economics from Brown University.