Jason Brown

VP & Head of National Advertising Sales

AT&T AdWorks

Jason Brown is Vice President, Head of National Advertising Sales for AT&T AdWorks, the advertising sales division of AT&T Entertainment Group (EG).

Brown is an experienced sales leader with a proven track record of developing emerging video networks using data driven solutions. His accomplishments include growing revenue for both established and startup organizations.

In his current role at AT&T, Brown is responsible for the total national sales revenue including the largest household-level addressable TV product in the industry. Under his leadership, growth for national sales has significantly outpaced the marketplace.

The first decade of Brown’s career was dedicated to launching and adopting emerging networks in the cable industry. During his tenure at Turner Broadcasting, NBC Cable, and Discovery Networks, he successfully launched and scaled networks such as MSNBC, Discovery Health Channel and BBC America.

In the 10 years leading up to his current position, Brown has created marketplaces for networks in the cinema and digital place-based media markets, which started with little to no revenue allocation.

As the EVP of National and Regional Sales for Screenvision, Brown led a team largely responsible for growing the cinema industry from $120M to $528M in four years. According to the Veronis Suhler Forecast, cinema advertising was the fastest growing ad category during his tenure.

After almost six years at Screenvision, Brown became president of Sales and Marketing at IdeaCast and helped grow the startup to the point where it was sold to Kleiner Perkins. While at IdeaCast, he played an instrumental role in building the largest back-of-the-seat TV ad network in the airline industry. Brown also worked with Nielsen to create the first-ever media currency that accounted for TV audience measurement outside the home.

Brown holds a bachelor’s degree in business administration from Skidmore College in Saratoga Springs, New York.

He is based in AT&T EG’s New York City office.

Sessions

Date
Session
9:30AM - 10:30AM Wednesday, May 18, 2016