Hilary (Polk-Williams) Awad

Director, New Channel Partnerships

Whistle Sports

Hilary Awad believes in sports and stories. She started her career working in Sports Marketing for Washington Sports and Entertainment and then moved to NYC to work at Harper’s Bazaar Magazine. She then moved to a boutique talent agency, where she would stay for three years working under Michael Flutie, building the brands of some of New York’s most influential fashion, beauty and design experts, including Kyan Douglas from Queer Eye for the Straight Guy, who was signed as the first ever male spokesperson for a female beauty brand, as the spokesperson for L’Oreal Paris. Hilary led brand building efforts for Tim McGraw, which ultimately led to his first licensing deal for the House of McGraw fragrances, to Coty Beauty. The successful sale of McGraw’s fragrance rights and development of a brand book which would be used as the benchmark for all projects, led to winning Faith Hill’s licensing business and ultimately the sale of her fragrance rights as well, also to Coty. Realizing the importance of television in building any expert into a household name, Hilary moved to LA where she would found the Lifestyle Talent-Brand Management department within a traditional TV and film management firm, Flutie Entertainment. Hilary quickly became a boutique industry expert in food and interior design, building the brands of talent from HGTV to Food Network to TLC and E!, earning endorsements and original content deals from Target, adidas, Unilever, P&G, L’Oreal, AOL, and many more. However, Hilary’s first passion has always been sports. Hilary left Los Angeles to pursue her MBA at University of Oxford with the intent to pursue digital media upon graduation. In 2014, Hilary joined Whistle Sports, the only sports focused MCN, as the Director of New Channel Partnerships. This role is a dream come true as Hilary navigates new territory with partners who are looking for vehicles to promote sport and tell their stories, much in the same way that she has told designers', nutritionists', doctors', fashion stylists', athletes’ stories through traditional media. Hilary has grown the Whistle Sports network to 173 million reach, made up of creators, pro athletes, teams, leagues and events, driving fan engagement and brand recognition through digital content.

Sessions

Date
Session
4:00PM - 5:00PM Monday, May 16, 2016
Room East 3, INTX Marketplace