Right Message, Right Moment: Advancing the Art (and Science) of Video Advertising
Session 35

Date: Wednesday May 18, 2016    Time: 9:30am-10:30am
Location: East 3, INTX Marketplace

Session Video

Session Description

An explosive array of video delivery options is opening up dramatic new opportunities to engage audiences by presenting relevant advertisements using exacting combinations of audience characteristics, media usage environment, device selection, addressability and timing. Discover how advances in media technology are producing entirely new models for advertising presentation, and how advertising technology developers, broadband distributors and television networks are seizing the new possibilities of targeted, on-demand advertising to create unprecedented impact and efficiency.

Learn about:

  • techniques for buying audience impressions, not just positions in programs
  • managing dynamic insertion across multiple delivery platforms
  • the influence of devices and screens on viewing habits and advertising models