PewDiePie Nation: Behind the Astonishing Rise of the Multichannel Network
Session 33

Date: Wednesday May 18, 2016    Time: 9:30am-10:30am
Location: East 1, INTX Marketplace

Session Video

Session Description

On the fringes of the traditional television industry, a provocative new content category is rising up to challenge longstanding assumptions about everything from celebrity appeal to the length of a TV show. With YouTube stars attracting millions of followers and young viewers increasingly embracing online video personalities, the very definition of what constitutes a television “network” is changing before everyone’s eyes. Learn about the business underpinnings of a fascinating new TV category as leading business development and programming executives explain the strategies and economics behind the modern MCN phenomenon.

Learn about:

  • monetization schemes for multichannel networks
  • cultivating and managing breakthrough talent in online original programming
  • opportunities (or not) for presence and participation by Big Media