With “data science” officially upgraded to the “sexiest job of the 21st century” (according to the Harvard Business Review, anyway), it’s clear that something hot is going on with information and analytics. This session kicks off with fresh research from PwC about consumer video behavior, as well as a new framework for valuing TV content. On the care front, see a before-and-after customer care experience that illustrates how analytics can transform call center interactions -- and build/rebuild customer loyalty. Over in the land of the Internet of Things, see how data analysis can secure customer data and keep it safe from would-be digital interlopers. Plus: Don’t dismiss the well-intentioned QR code just yet! Two industry veteran technologists reveal a new application of the QR code for television, and no, you don’t have to fiddle with your phone to find the app that makes it happen.
Ted Hartson, Symbolshifters LLC
Walt Ciciora, Symbolshifters LLC
"Collateral Linkage and the Digital DogTag"
Chris Menier, Guavus
"Raising the Bar on Customer Experience: Contextual and Self-Care Solutions for Call Centers"
JT Taylor, Cisco
"Connected Analytics & Security: Thwarting the Malicious Malcontents"
PwC: Speakers to be announced