Z-ing the Future: The Post-Millennial Generation and Its Impact on…Just about Everything
Session 23

Date: Tuesday May 17, 2016    Time: 1:00pm-2:00pm
Location: East 3, INTX Marketplace

Session Video

Session Description

They’re aware, informed, connected and highly tech-savvy. They’re just as apt to use Snapchat as Facebook. Vine is their YouTube. And the majority of their screen time is dedicated to something other than traditional TV. Meet Generation Z, the cohort of nearly 60 million five- to 19-year-olds whose elder members had just become teens when the iPad was introduced. At this forward-minded session, you’ll gain a deeper understanding of the post-millennial generation and its rising impact on media as demographers, research experts and Gen Z-targeting content and service companies share their take on the attitudes, habits and influence of a new generation.

Learn about:

  • cultural and social influences affecting Gen Z-ers
  • technology likes, dislikes and tendencies
  • generational implications for media delivery and consumption