Where Privacy Meets Policy: Implications of Data Driven Innovation
Session 22

Date: Tuesday May 17, 2016    Time: 1:00pm-2:00pm
Location: East 2, INTX Marketplace

Session Video

Session Description

One of the most powerful economic engines for supporting innovative content is fueled by the presentation of carefully targeted advertising that delivers relevant messages to interested audiences. But there’s a flipside: Protecting consumers’ privacy in a data-driven, ad-supported world presents challenges that public policy makers from the FCC to the FTC to the EU are now addressing in widely disparate ways. Capture fresh intelligence about the intersection of privacy and innovation as policy experts and Chief Privacy Officers from leading ISPs and content companies discuss the interplay between consumer privacy, the continuing business case for innovative and the beneficial uses of online consumer information to support the Internet.

Learn about:

  • policy approaches for ensuring privacy of individuals
  • the state-of-the-art in data collection and analytics for targeted messaging
  • consumer rights and the case for permission/opt-out initiatives
  • economic benefits of targeted message delivery