Now Leaving Normal: Assessing and Inventing the Future of Pay Television
Session 21

Date: Tuesday May 17, 2016    Time: 1:00pm-2:00pm
Location: East 1, INTX Marketplace

Session Video

Session Description

Forty-four years after HBO televised its first commercial-free movie, “Sometimes a Great Notion,” a wave of uncertainty is flooding over the entire pay-TV category, affecting premium channels, MVPDs and consumers alike while wreaking havoc on traditional bundling and pricing practices. Somewhere in the chaos, however, a new outline for prosperity is taking shape, drawing on new possibilities in granular delivery, breakthrough navigational schemes and inventive economic approaches. Get an early glimpse of what the new pay-TV ecosystem may look like as some of the most creative businesspeople in the game talk strategy, explain the category’s new dynamics and offer hints about the future.

Learn about:

  • new, hybrid delivery schemes for maximizing consumer reach
  • the role of OTT in pay-TV’s future
  • wither the bundle: will it live on, and why?