Add Fusion and Stir: The Creative Magic of Blended Thinking…and How You Can Prosper from It
Session 18

Date: Tuesday May 17, 2016    Time: 11:00am-12:00pm
Location: East 3, INTX Marketplace

Session Video

Session Description

Produced in partnership with The Cable Center.

This session is followed by a lunch for attendees and invited guests in The Grove. Lunch sponsored by American Express. Please RSVP to [email protected].

Fields as diverse as medicine, music and transportation have benefitted tremendously from embracing seemingly disparate concepts and creating something new, original and vital from them. Now, it’s time for media and communications companies to put these same ideas to work. Discover how the concept of fusion can reinvigorate entire business categories as leaders from disparate industry sectors share their experiences and as experts release insights from a comprehensive study of companies involved in the subscription economy. American Express joins us to offer insights gained from their own service benchmarking and transformation efforts; how premium service delivery drives positive business outcomes. Then, we’ll hear from a panel that will talk about:

  • how the concept of fusion has reinvented and reinvigorated industries
  • best practices from companies that have adopted the fusion approach
  • key learnings about innovation within the subscription economy