This session is followed by a reception in The Grove for attendees and invited guests. Reception hosted by IBM. Please RSVP at www.ibm.com/events/INTX.
While digital advertising, particularly mobile, continues its rapid growth, "television" advertising of all forms (linear, on demand, OTT) continues to hold its own in the advertising mix. Some of the category’s top strategists will debate why TV remains the top media choice for global marketers in a digital world and how the TV advertising environment can reimagine itself and continue delivering a uniquely powerful combination of reach, engagement, effectiveness and persuasive appeal. Hear from a range of traditional actors (networks, MVPDs) and technology intermediaries (infrastructure, software and data providers) about where the market is heading, potential winners and losers, and how television advertising will survive, if not thrive, in an increasingly cross-platform and digital world.