Virtual reality is grabbing headlines left and right. But everyone has the same question: is there actually an opportunity here? With billions spent on virtual reality investments in the past two years alone, the tech industry seems to think so. It’s time to get real about virtual reality’s business prospects. Which stakeholders are best-positioned for success, which early plays make the most sense and when is the right time to jump in? How have early investments unlocked potential new revenue streams for video delivery providers and content owners, while providing new tools for immersive storytelling that supports deep engagement with stories and characters?