Air Power: Strategies and Sensibilities of the New Mobile Video Marketplace
Session 06

Date: Monday May 16, 2016    Time: 2:00pm-3:00pm
Location: East 3, INTX Marketplace

Session Video

Session Description

New mobile video offerings provoke fascinating questions about how television content will be delivered and watched, now and into the future. Is the business intent to create a new, millennials-targeted category that’s incremental to the existing ecosystem? How does mobile access impact traditional pay-TV subscriptions? And how should companies plan to participate in what appears to be an emerging category? Find out how mobile video is reordering the television picture as content providers and technology developers examine the future of an emerging category.

Learn about:

  • content creation and curation for the mobile viewing environment
  • monetization models for wireless video: data allowances, advertising and subscriptions
  • consumer reaction, usage and uptake