Beyond Television: Extending the Media Brand Across the Digital Forever
Session 04

Date: Monday May 16, 2016    Time: 2:00pm-3:00pm
Location: East 1, INTX Marketplace

Session Video

Session Description

Apps. Games. Videos. Websites. Even ringtones. In the new era of anything-goes, content-based marketing, the field of play for modern media companies transcends old boundaries and is leading to exciting, if unfamiliar, terrain. Find out how some of the most innovative people in the business are extending their brands and building their audiences in new, diverse and digitally powered areas. And discover which platforms and possibilities seem best aligned with the foundational content, market position and skill sets that have helped to build some of the world’s best-known media brands.

Learn about:

  • what types of content works well across new delivery channels…and what doesn’t
  • the critical importance of integrating technology and the creative process
  • how content marketing engages audiences and contributes to business goals